jill tomasetti is a poet, children’s writer, and book-maker from the east coast who found her way to san francisco once when she was in need of adventure. she currently works as a freelance copywriter and editor and bakes almost everyday.
As a co-founder of a small literary press, I have held many roles, including copy editor, book designer, event planner, and digital marketer.
“Sarah Rosenthal’s WE COULD HANG A RADICAL PANEL OF LIGHT embodies the visibility of the poetic process, in which the tangible and intangible are held in counterbalance. Words and phrases from Rosenthal’s dream journal have been broken apart, rearranged, and placed by hand on the page, each cut-out white rectangle becoming its own panel of light. The compositional practice of collage builds a tenuous sense of structure and evokes a shifting subjectivity, a revolving, scintillating sense of meaning. “Estelle,” “she,” and “I” are all points in a constellation of a self grappling with pain and identity as they mirror, overlap, and depart from one another, traversing the vast space in which each panel has been carefully affixed.”
I strive to create compelling, informative, creative, SEO-driven content for my clients, incorporating blogs into weekly and monthly campaigns.
This blog series highlights the latest drops in a fine jewelry limited collection.
This blog series focuses on the role of custom jewelry in storytelling and personal expression, serving as a source of inspiration and information for custom design clients.
Creative, informative, and trust-inspiring blogs form a cornerstone in marketing campaigns for this direct to consumer fine jewelry brand.
Writing, editing, and shaping copy for the dynamic world of web content always poses a fun challenge. Informed by brand goals, voice, and style, I love to craft and visually organize language and information.
One of the most direct ways to reach an audience, e-newsletters need to pack a punch with an informative, organized, visually pleasing message.
I write weekly newsletters for Cielomar Jewelry, highlighting special offers, new products, and fresh blog posts.
For Drop Leaf Press, I craft event invitations and book release announcements.
Not pictured: I have extensive experience writing entertaining, educational weekly school newsletters during my 11+ years as a teacher.
With special attention on implementing brand voice and language across all channels.
In addition to crafting the language for our digital marketing campaigns, I also updated and edited our brand style guide, with a forthcoming web content update in the works.
Specializing in the highly visual platform of Instagram, I tailor text to adhere to brand style and voice, while incorporating the latest trends and adapting content to boost visibility.
Working closely with designers, I draw on my background in creative writing and marketing for impactful, creative product descriptions.
I completed the product descriptions and marketing campaigns for the Fall/Winter Eclipse Capsule.
My full length book of poetry, PRIMA VERA, can be purchased through Drop Leaf Press and in local bookstore around the SF Bay Area.
“The precise and vivid poems in PRIMA VERA ‘sing across dark spaces’ and map the world anew. She carries me to the cave of forgotten dreams, the lost coast, a schoolyard, the center of all hope. Through her vision, I come to understand some ‘heavy-booted first truth’ that returns me to myself. A fine debut!” —Camille T. Dungy
"Jill Tomasetti’s spare and beautiful poems are a careful investigation of moments of encounter, of the complex and ever-shifting relations of I, you, we, and the inhabited world beyond the human.” —Laura Walker
I wrote the story for this limited edition fine art children’s book, designed, illustrated, and printed by artist, Mary Lundquist.
I love getting creative with brand storytelling, in both print and digital contexts.
Created for a special event to benefit a local charitable organization, this coloring book tells the story of the brewery’s origins through the adorable perspective of Cali the brew dog.
Interviews are a wonderful opportunity for creative, informative storytelling that connects with an audience on a personal level.
I had the opportunity to work with this deeply personal story and create a blog post that shared an incredible journey as it related to the process of custom jewelry design.
I had the honor to interview Bay Area photographer Asako Shimazaki on the occasion of her latest publication, delving into her process, her travels, and her time in San Francisco.
