project portfolio
For more examples of my work, follow me on Instagram @dropleafpress and @pine_and_thimble
Copywriter: Studio-ette
Working with the design company’s two founders, I wrote and edited the landing page’s “About Us” section, including the designers’ bios. Our goal was to infuse the copy with the design-forward aesthetic of the studio, with an emphasis on storytelling and bringing abstract concepts to life for perspective clients.
Copywriter - Weekly Blog posts: Cielomar Jewelry
Summer Stack: The Scoop on Bangles
I write and edit weekly blog posts and coordinating email campaigns and Instagram posts, covering topics from new product releases to sale announcements, custom design highlights, and styling tips.
Copywriter & Event Planner: Drop Leaf Press
February 2021 Drop Leaf Press Book Launch and Event Announcement
I wrote and designed this email campaign to introduce our newest publication and announce a unique online event combining a reading with a follow-up interactive talking circle. In addition to writing and managing the email campaign, I also co-hosted the event.
Blog writer/editor/designer: Drop Leaf Press (Long form interview)
Around the Table: An Interview
Wrote, conducted, edited an interview with artist, Asako Shimazaki, and designed a new blog series, “Around the Table,” to support sales and implement content marketing strategy, supporting the post’s publication with a social media campaign and e-newsletter.
Copywriter & Event Planner: Drop Leaf Press
February 2021 Drop Leaf Press Event Reminder and Registration Page
I designed and implemented a strategy of cohesive, informative follow-up emails that boosted book sales and promoted attendance at the online event.
Copywriter: Artist Bio
Working with Bay Area photographer Asako Shimazaki and art consultant Heidi Van Horn, I wrote and formatted portions of this website, including “About” and "Exhibitions.” My interview with Asako will be published on the Drop Leaf Press website in September 2021.
Digital Content Writer & Web Designer
In addition to hosting and writing content for a Little Star Preschool parent group, I designed a new website for the school, updating and editing language and style of existing promotional copy, as well as adding new content. Our goal was a warm, welcoming, and informative site, where interested families could get a preview of the school’s philosophy and atmosphere.
IG Content Creator: Drop Leaf Press
I’ve implemented our new content marketing strategy, increasing our accounts reached by +373% and our content interactions by +69.9% in the last month. This increased visibility, generated by a focus on reels, video, and interactive posts, has led to an uptick in followers and website clicks.
Social Media Copywriter: Cielomar Jewelry Instagram
Weekly content includes inspirational quotes, styling tips, BTS series, product announcements and highlights, sales campaigns, and custom jewelry stories.
Book Designer & Copyeditor: Drop Leaf Press
Sonoma, by Lehua M. Taitano
I was the lead designer and editor of Lehua M. Taitano’s chapbook, Sonoma, published by Drop Leaf Press. I used InDesign to edit and format the text, while drawing on traditional bookbinding techniques to create a handcrafted object, with a special limited edition of embroidered copies.
Author
PRIMA VERA, published by Drop Leaf Press
As one of the first authors published by Drop Leaf Press, I created social media posts and many promotional materials, including this poster for our book launch. We worked to establish a characteristic aesthetic and tone to all of our social media content events.